Living in Portland like I do, I am as obsessed with coffee as the next person. So I just love the outrageous ad. (It doesn’t hurt that the scooter is my Vespa’s exact color and model.) I have this ad framed in my kitchen and I just love the punchy reds, the thermoses at the ready, and the bright white Lippizaner stallion. The whole campaign features snippets of the Vespa alongside castles, armor, swords, gauntlets, you name it. Obviously it was a huge budget deal and was paid for by the Pan-American Coffee Bureau in 1960. They really wanted people to stop swigging diluted coffee. And I can drink to that.

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