Thanks to Veronica S. for this heads-up. Vespa is teaming up with Adidas for some co-branded merchandise. Here’s a bit on their thinking from their press release:
â€œThe Adidas Originals Vespa Collection is the result of a deep collaboration â€“ the Adidas Originals designers provide experience and knowledge of sporty streetwear creation, whilst Vespa provides authentic inspiration reflecting pop art, mods culture and Italian dolce vita as a base for the characteristic Adidas Originals Vespa colour stories.â€
PS: The clothes are available on the site above but the shoes seem to be only available at Adidas stores. There are a lot more color combos and styles than shown here of course.
And now for an old Adidas TV spot that features lots and lots of Vespas in a different kind of co-branding effort. Thanks to 2StrokeBuzz for reminding us of it: