Here’s an ad with bias against beatniks but a favorable attitude towards Lambrettas. Of course beatniks may not be partial to shaving and snazzy shirts but some do like scooters as in this song:
And here we have a 1964 Qantas Airline ad that shows who the Vespa was originally designed for â€” the housewife wearing a skirt with shopping to carry.
Thanks to Julie G. for this find!
By the way, this bit of rare swag can be purchased for $9.95: